Best Advertisement Examples: Templates & Inspiration
Summary: This article mainly talks about the top examples and templates of advertisement campaign. Explanation of advertisement, types of advertising and advertisement tool are all covered.
Advertising is an important part of any company's marketing strategy. It helps create awareness of brands, products and services in the marketplace. It also increases sales and builds trust and loyalty among customers.
The goals of advertising can vary from raising brand awareness to creating a positive perception about a product or service. In order to achieve these goals, advertisers must create effective ads that are creative and engaging.
There are different types of advertising, such as print, radio, television, online and outdoor advertising. Each type has its own advantages and disadvantages, depending on the target audience and the advertiser's budget.
In this article, we will discuss some creative examples of product ads that can be used as template inspiration when creating your own ads. We will also go into detail about components and classifications of Ads. Read on to explore more!
What Are the Objectives of Advertising?
Advertising serves a variety of objectives for businesses, organizations and individuals. Some of the main objectives of advertising broadly include:
Brand image. Advertising helps shape and maintain a brand's image, reputation and positioning in the marketplace. By creating consistent and memorable messages, advertisers can build a positive perception of their brand among consumers.
Persuasion. The purpose of advertising is to persuade the target audience to take a specific action, such as buying a product, signing up for a service, or adopting a particular point of view.
Awareness. One of the main goals of advertising is to build awareness of a product, service, or brand. This helps the potential customer recognize and remember the brand when making a purchase decision.
Encourage trial and use. Advertising can be used to motivate prospects to try a new product or service by offering discounts, free trials or other promotional offers.
Target specific demographics. Advertising enables companies to target specific customer segments based on demographics, interests or behaviors. This allows businesses to customize their message and reach the most relevant audience for their product or service.
Drive sales and revenue. Ultimately, the primary purpose of advertising is to drive sales and increase revenue. By effectively reaching and persuading the target audience, advertising can have a direct impact on a company's bottom line.
Types of Advertising
Print advertising. This includes advertisements in newspapers, magazines, brochures, pamphlets and other printed materials.
Broadcast advertising. This includes advertising on television, radio, and podcasts.
Online advertising. This includes advertising on websites, social media platforms, and search engines.
Out-of-home advertising. This includes billboards, traffic ads and other outdoor signs.
Sponsored advertising. This involves sponsoring an event, team or organization to increase brand awareness and promote a product or service.
Creative Product Advertisement Examples
Here is a selection of 6 of the most famous advertising cases, we will analyze them and give you relative templates from Fotor's ad maker to choose from, please read on to explore more inspiration on advertisement!
Nike
Today, Nike is considered to be one of the best sporting goods manufacturers in the market. What is the first thing that comes to your mind when you hear the word Nike?
Nike launched this campaign in the 1980s and its sales increased by more than $8 billion in 10 years. The campaign was designed to keep customers motivated to exercise. Nike did this emotionally and hit the ground running.
The message Nike wanted to convey with this campaign was simple - if you don't want to exercise, do it. If you don't want to get up early in the morning, do it.
The best thing a brand can do is to solve people's problems; Nike captured just that.
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Cocacola
#ShareACoke is one of the perfect advertising examples of brand engagement, and how far brand labeling and personalization can go. Coca-Cola first launched this campaign ad in Australia in 2011, prompting users to share their content on social media with the hashtag "Share a Coke".
The campaign was built around customers' love of personalization. The brand personalized the packaging of each Coca-Cola bottle with one of the country's 150 most popular names. They encouraged customers to look for the bottle with their name on it in stores or to share the Coke they got from a vending machine with a friend whose bottle had their name on it.
They could even order custom bottles on Coke's website, asking for things like nicknames and college logos.
This is one of the brilliant examples of product advertising that gets people excited about their products by personalizing their Coke.
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Heinz Ketchup
To promote their tomato ketchup pack, this Heinz ketchup ad example is one of the most creative ways to effectively achieve an appeal.
By using different tomato slices, they made the bottom of Heinz Ketchup a recognizable shape.
By incorporating this style, they make us all understand that their product uses naturally ripe, pure tomatoes.
This was interpreted as an innovative example of smart, persuasive brand awareness advertising, and as such was great in fostering a desire to buy ketchup while satisfying their creative passion.
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Absolut Vodka
Although Absolut Vodka bottles do not have any particular shape, the company ran an advertising campaign that still made its bottles one of the most recognizable.
The campaign presented a campaign that included a print ad indicating that the bottle was "in the wild". It was quite an effective ad, so much so that they didn't quit running it for the next 25 years.
At the start of the Absolute Bottle campaign, the company had a 2.5% share of the vodka market, but by the time the campaign ended in the late 2000s, the company was bringing in 4.5 million cases a year, half of all imported vodka on the U.S. market.
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KFC: "FCK"
The FCK campaign ad arose from a public relations disaster and became one of the most famous apologies in the history of brand advertising. in 2018, the U.S. fast-food chain KFC switched logistics suppliers and then experienced a national chicken shortage due to processing issues.
In response, the company hired the famous agency Mother and came up with the FCK ad - a play on a similar expletive.
It was an interesting example of brand advertising that performed very well and helped KFC regain the public's trust, even in a rather tricky situation.
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IKEA - "Pee on this"
IKEA got agency Åkestam Holst and Mercene Labs to create the first pee stick ad in 2018.
Instead of peeing on a pregnancy test, women were invited to pee on the ad to find out if they were getting pregnant. If the test showed they were indeed positive (yes, it did work), they would see a special discounted price for the advertised crib in the photo.
It's a unique concept that not only gives moms-to-be a free way to confirm their pregnancy, but also gets people talking about the ad, the company, and, naturally, the heavily discounted cribs.
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Always: #LikeAGirl
Like Nike, Always is committed to solving the problem; Always' #LikeaGirl campaign went live in 2015 and has been well received.
The company addressed the myth of the gender gap in our society and raised awareness through this campaign. In this campaign, the brand explains how girls are just as fit to play any sport as boys.
Through this campaign, the stigma behind girls playing any sport is well targeted. This campaign not only increased the company's sales, but it also created an image of the company among the audience.
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Conclusion
Advertising is a powerful tool that companies use to communicate their message to potential customers. It helps build awareness of products and services, and ultimately drives sales. From print ads in magazines and newspapers to digital ads on social media platforms, there are many types of advertising that can be used to reach your target audience.
In this article, we have explored the different types of advertising, what makes an effective ad, and provide creative product advertising examples for inspiration. We have also examined the goals of advertising so that you can create an effective campaign for your business.
